About Our Business

Southern Finance has been providing financial services to consumers in East Tennessee since 1959. Southern Finance is a Consumer Finance Company offering traditional installment loans from $200 to $20,000.

Southern Finance makes secured and unsecured loans to individuals with a wide variety of financial situations, from the most credit worthy to those with less than perfect credit. We make Personal Signature Loans, Auto Purchase Loans and Auto Equity Loans. With an Auto Equity Loan, you can use the equity in your car for just about any purchase, bill consolidation, home improvements, medical expenses, vacation, back to school expenses, tuition, and more.

We welcome the opportunity to listen and discuss in private your own personal loan needs. You can count on us to help you get the money you want. Stop by or call any of our convenient offices and talk to us about your loan needs or use our convenient web site application.

We have five convenient locations to serve you and we've added technology that makes loan approvals faster and easier.

Southern Finance is independently owned and operated and we plan to continue that way. We are committed to providing honest and dependable service before, during, and after the loan is made. At each office, you'll deal with local, experienced, and qualified people who are eager to help you with your loan request. The branch manager along with their qualified team makes most loan decisions. Each local office is able to process your loan request. This home-town approach insures that the answers to your loan requests will be quick and convenient. This has earned our dedicated team the trust of families just like yours in the Tri-Cities, Elizabethton and Greeneville region.